{"id":6243,"date":"2023-11-16T23:23:01","date_gmt":"2023-11-16T23:23:01","guid":{"rendered":"https:\/\/ozgmedia.com\/black-friday-2023-ultimate-guide-for-enhancing-your-sales\/"},"modified":"2024-05-31T09:03:44","modified_gmt":"2024-05-31T08:03:44","slug":"muhtesem-cuma-2023-satislarinizi-artirmak-icin-mukemmel-kilavuz","status":"publish","type":"post","link":"https:\/\/ozgmedia.com\/tr\/muhtesem-cuma-2023-satislarinizi-artirmak-icin-mukemmel-kilavuz\/","title":{"rendered":"“Muhte\u015fem Cuma 2023: Sat\u0131\u015flar\u0131n\u0131z\u0131 Art\u0131rmak i\u00e7in M\u00fckemmel K\u0131lavuz"},"content":{"rendered":"\n

Kara Cuma 2023 ne zaman?<\/strong><\/h2>\n\n\n\n

24 Kas\u0131m’a damgas\u0131n\u0131 vuran Kara Cuma 2023, al\u0131\u015fveri\u015f \u00e7\u0131lg\u0131nl\u0131\u011f\u0131ndan daha fazlas\u0131; e-ticaret platformlar\u0131 ve i\u015fletmeler i\u00e7in stratejik bir f\u0131rsatt\u0131r. 27 Kas\u0131m’a kadar devam edecek. Armasoftlab<\/a> gibi kapsaml\u0131 platformlar\u0131n y\u00fckseli\u015fiyle i\u015fletmeler art\u0131k i\u015fleri kolayla\u015ft\u0131rabilir Bu \u00f6nemli perakende etkinli\u011fine haz\u0131rl\u0131k olarak \u00fcr\u00fcn listelemeden KDV y\u00f6netimine kadar t\u00fcm operasyonlar\u0131n\u0131 y\u00fcr\u00fct\u00fcyorlar. Bu makalede Kara Cuma nedir ve Kara Cuma’n\u0131n Ger\u00e7ek Tarihi nedir, Kara Cuma Amazon ve Otto.de gibi platformlardaki sat\u0131\u015flar\u0131 nas\u0131l etkiler ve Armasoft gibi E-Ticaret Pazaryeri Platformu<\/a><\/strong>, Kara Cuma s\u0131ras\u0131nda pazarlama stratejilerini geli\u015ftirebilir ve \u00e7evrimi\u00e7i ma\u011fazalar\u0131n sat\u0131\u015flar\u0131n\u0131 art\u0131rabilir.<\/p>\n\n\n\n

Kara Cuma nedir?<\/strong><\/h3>\n\n\n\n

\u015e\u00fckran G\u00fcn\u00fc’n\u00fcn hemen ard\u0131ndan gelen Kara Cuma hakk\u0131ndaki pop\u00fcler hikaye genellikle i\u015fletmelerle ili\u015fkilendirilir. Pop\u00fcler inan\u0131\u015fa g\u00f6re, perakende sat\u0131\u015f ma\u011fazalar\u0131n\u0131n bir y\u0131l boyunca mali kay\u0131plar ya\u015fad\u0131ktan sonra, genellikle “Kara Cuma” olarak adland\u0131r\u0131lan \u015e\u00fckran G\u00fcn\u00fc’n\u00fcn ertesi g\u00fcn\u00fc kar elde edecekleri s\u00f6yleniyor.<\/p>\n\n\n\n

“Kara Cuma” kelimesinin k\u00f6kenleri incelendi\u011finde, 1960’l\u0131 y\u0131llarda Noel al\u0131\u015fveri\u015f sezonunun ba\u015flang\u0131c\u0131n\u0131 simgelemek amac\u0131yla ortaya \u00e7\u0131kt\u0131\u011f\u0131 anla\u015f\u0131l\u0131yor. Bu g\u00fcn, tarihsel olarak ticari bir etkinlik olarak kabul edilmi\u015ftir ve Noel’den \u00f6nceki bayram d\u00f6neminin ba\u015flang\u0131c\u0131n\u0131 i\u015faret etmektedir.<\/p>\n\n\n\n

Bu olgu, tatil al\u0131\u015fveri\u015fi yapanlar\u0131n indirimli \u00fcr\u00fcnlere harcad\u0131\u011f\u0131 \u00f6nemli miktardaki paraya ba\u011flan\u0131yor. Perakende kurulu\u015flar\u0131n\u0131n tarihsel olarak muhasebe uygulamalar\u0131 s\u0131ras\u0131nda zararlar\u0131 k\u0131rm\u0131z\u0131yla ve karlar\u0131 siyahla g\u00f6sterdi\u011fi ger\u00e7ekten ge\u00e7erli olsa da, Kara Cuma’n\u0131n olu\u015fumuna ili\u015fkin bu uygulamayla uyumlu olan genel kabul g\u00f6rm\u00fc\u015f a\u00e7\u0131klaman\u0131n resmi olarak onayland\u0131\u011f\u0131n\u0131 ancak eksik oldu\u011funu belirtmek \u00f6nemlidir.<\/p>\n\n\n\n

Kara Cuma’n\u0131n Ger\u00e7ek Hikayesi Nedir?<\/strong><\/h4>\n\n\n\n

Sarah Pruit taraf\u0131ndan yay\u0131nlanan makaleye<\/a> g\u00f6re Kara Cuma’n\u0131n ger\u00e7ek hikayesi \u015f\u00f6yle: asl\u0131nda yayg\u0131n olarak bilinenden tamamen farkl\u0131. Kara Cuma’n\u0131n ger\u00e7ek tarihi i\u015fletmelerin s\u00f6yledi\u011fi kadar iyi de\u011fil.<\/p>\n\n\n\n

Philadelphia polisi bu kelimeyi 1950’lerde \u015e\u00fckran G\u00fcn\u00fc’n\u00fc takip eden, banliy\u00f6den al\u0131\u015fveri\u015f yapanlar\u0131n ve ziyaret\u00e7ilerin her y\u0131l d\u00fczenlenen Ordu-Donanma futbol ma\u00e7\u0131 i\u00e7in \u015fehre ak\u0131n etmesiyle ortaya \u00e7\u0131kan karga\u015fay\u0131 tan\u0131mlamak i\u00e7in benimsedi. Philly polisi bir g\u00fcn izin alamad\u0131 ve kalabal\u0131k ve trafikle ba\u015f edebilmek i\u00e7in ekstra uzun vardiyalar \u00e7al\u0131\u015ft\u0131. Ma\u011faza h\u0131rs\u0131zlar\u0131 mal \u00e7almak i\u00e7in kaostan yararland\u0131 ve kolluk kuvvetlerinin hayal k\u0131r\u0131kl\u0131\u011f\u0131n\u0131 art\u0131rd\u0131.<\/p>\n\n\n\n

Philadelphia’daki i\u015fletmeler ve destek\u00e7iler, olumsuz \u00e7a\u011fr\u0131\u015f\u0131mlar\u0131 ortadan kald\u0131rmak i\u00e7in 1961’de “Kara Cuma”y\u0131 “B\u00fcy\u00fck Cuma”ya d\u00f6n\u00fc\u015ft\u00fcrmeye \u00e7al\u0131\u015ft\u0131lar ama ba\u015far\u0131s\u0131z oldular. 1985’in sonlar\u0131na do\u011fru bu kelime eyalet \u00e7ap\u0131nda yayg\u0131n olarak kullan\u0131lm\u0131yordu. Ancak 1980’lerin sonlar\u0131nda i\u015fletmeler, kendilerine ve m\u00fc\u015fterilerine fayda sa\u011flamak i\u00e7in Kara Cuma’y\u0131 yeniden icat etti. Sonu\u00e7, \u201ck\u0131rm\u0131z\u0131dan siyaha\u201d tatil motifi ve Amerika’daki ma\u011fazalar\u0131n \u015e\u00fckran G\u00fcn\u00fc’n\u00fcn ertesi g\u00fcn\u00fc nihayet kar elde etti\u011fi fikriydi.<\/p>\n\n\n\n

Kara Cuma ve E-ticaretin Ge\u00e7mi\u015f Sat\u0131\u015f Trendleri \u00dczerindeki Etkisi:<\/strong><\/h3>\n\n\n\n

Geleneksel olarak Kara Cuma perakendeciler i\u00e7in bir alt\u0131n madeni olmu\u015ftur. Amazon, 2022’de t\u00fcketici elektroni\u011fi, moda ve ev e\u015fyalar\u0131n\u0131n ba\u015f\u0131 \u00e7ekti\u011fi rekor k\u0131ran sat\u0131\u015flar bildirdi. Statista 2022 raporuna g\u00f6re, Almanya ve \u0130spanya’da Amazon’daki sat\u0131\u015flar\u0131n Kara Cuma (25 Kas\u0131m 2022) g\u00fcn\u00fc Erken Kara Cuma’ya k\u0131yasla %200, \u0130talya’daki sat\u0131\u015flar\u0131n ise %150 artt\u0131\u011f\u0131n\u0131 grafikten a\u00e7\u0131k\u00e7a g\u00f6rebilirsiniz. 18 Kas\u0131m 2022). Avrupa \u00dclkelerinin yan\u0131 s\u0131ra ABD’de de Black Friday 2022’deki toplam online sat\u0131\u015f geliri 9,12 milyar dolar oldu.<\/p>\n\n\n\n

\"\"
<\/figcaption><\/figure>\n\n\n\n

Resim Kayna\u011f\u0131: Statista.com<\/p>\n\n\n\n

Kara Cuma’da hangi \u00fcr\u00fcnler daha \u00e7ok sat\u0131yor?<\/strong><\/h4>\n\n\n\n

Adobe Analytics, a\u015fa\u011f\u0131daki kategorilerin Ekim 2022’ye k\u0131yasla Kara Cuma’da \u00e7evrimi\u00e7i perakende sat\u0131\u015fta art\u0131\u015fa yol a\u00e7t\u0131\u011f\u0131n\u0131 tespit etti:<\/p>\n\n\n\n