Google Trends: What Is It and How Do I Use It? What Role Do Google Trends Perform in SEO, and Why Is It So Important?
Concerning Google Trends, we will first examine the system and how it is used. Google Trends is a tool that provides data and graphs about the popularity of topics searched on Google and YouTube. First launched on May 10, 2006, it allows keyword research across a specific geography, language and period. This is a service launched by Google that provides information about which words and phrases people use on search engines.
Google Trends is a tool that shows which keywords are at the forefront of keyword research, how to compare different keywords, which provinces are most searched for the selected key phrases and which search results are commonly placed at the top. It also provides ideas for keyword planning and shows what individual users search for in related queries and at what rate.
What exactly does Google Trends offer?
Google Trends is a powerful platform for keyword research. In this article, we have discussed what it is and how it can benefit users. When you log in to Google Trends, the first thing you see is the search panel. In this panel, you can enter a keyword or topic to search for.
Additionally, there is information at the bottom of the panel about popular subjects in the US, the global “World Cup” search volume, and the category breakdown of searches for soccer and American football. These statistics are from the last months which World Cup was going on. Google Trends is a platform that provides users with both news and analysis. For example, during the pandemic period in Turkey, getting information about how frequently terms related to the coronavirus are searched in Turkey and worldwide was possible.
Google Trends is very simple to use. It provides a table containing information such as how often users’ searches are performed. For example, the word “Election Results 2023” was among the most searched, with 100 value over 90 days in searches from Turkey. This data is updated daily and weekly by Google and gives users an idea. It collects and shares this data annually to inform users about search trends. Thanks to this service, companies can see how often keywords are searched in which years and reach more people by planning for trending keywords.
What are the Benefits of Using Google Trends?
Google Trends has significantly benefited users and businesses since its launch in 2006. In this article, “What is Google Trends and How to Use It?”, we provide information about the benefits of using it.
The platform helps us understand popular topics by tracking search trends worldwide. It’s data lets us learn about searches made by individuals and businesses on special occasions. Since the data is shared annually in graphs, you can see which searches are made in which periods, considering seasonal changes. You can learn where your target audience is concentrated by filtering your filter by regions from the provinces section. You can compare searches made in your country annually and see search trends abroad. This feature is handy for those who want to sell overseas and those who blog in a foreign language.
By seeing the trends of the keywords you choose and the periods in which they increase, you can make your keyword planning more easily. Google Trends greatly benefits businesses when doing keyword planning and audience analysis. Therefore, it is recommended that you to use it for your business. Now, let’s look at how you can use Google Trends.
How to use Google Trends?
Google Trends is a platform that allows users to track worldwide search trends for a search term or topic. First, use the platform to enter the relevant topic or phrase in the “Enter a search term or topic” section on the homepage. For example, by entering a term such as “e-commerce”, It will present you with a graph showing the relevance of searches for this topic over time.
Thanks to this graph, you can see when the term was searched for the most and how trends have changed. You can use Google Trends for any country, different time periods, categories, and even different search domains, such as YouTube and Google search results. These features can help businesses better understand their target audience and search trends and can be used as a useful tool for keyword planning.
Let’s answer the question of how to use Google Trends with sections:
On the Google Trends homepage, enter the topic or keyword you want to search for.
It presents a graph showing the periods during which the search term was most searched for.
If you scroll down to the bottom of the platform, there is a map showing the regions where searches are concentrated.
Google Trends also provides you with topics related to the search term. You can select the most searched topics from these.
Another feature of Google Trends is that it shows questions related to the search term. This section also shows the percentage increase of related searches.
It also offers the possibility to compare keyword searches. This way you can compare different search terms.
In summary, we can explain the use of Google Trends with the following items:
You can take a look at the following sections about using Google Trends. Let’s list the items in the most precise form:
1. Log in to the Google Trends website.
2. Type the topic or keyword you are interested in in the “Enter a search term or topic” section on the home page.
3. On the search results page, you will find trend data and a graph for that keyword. This graph shows the search volumes and intensities for the keyword in the date range of the search.
4. On the search results page, you can narrow your search by navigating through the options in the menu on the left-hand side. These options include different countries, time periods and categories.
5. In the “Related queries” section, you can find other queries and questions related to the keyword. The data in this section can give you an idea of the popularity of the keyword.
6. By clicking on the “Map” tab, you can see a map showing the search intensity of the related keyword. This map shows in which regions the keyword is more popular.
7. Using the “Compare” option, you can compare two different keywords and see their trend differences.
In addition to collecting data on topics of interest, Google Trends is also helpful in planning content strategies and digital marketing campaigns.
How important is Google Trends for Seo?
Google Trends is a highly effective tool for SEO (Search Engine Optimization) efforts. SEO refers to the work done for websites to have higher rankings on search engine results pages (SERPs). By providing up-to-date search terms and keyword data, It helps SEO efforts be more successful. It is one of the best tools for conducting keyword research for your work. The data contained in it gives essential information about search volumes and trends. In this way, it is advantageous to determine the keywords to be used in SEO efforts. At the same time, thanks to Google Trends’ local search features, a website’s search performance in a specific geographic region can also be analyzed. It is also an essential resource for content strategies. The platform can be used to gain insight into popular topics and trends. This can generate content ideas for websites and make them more effective in SEO. You can check our article to get more info about why SEO is important and can learn how to do an On-Page SEO.
